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BLACK DAWG FRANCHISE GROUP, LLC, Seal Coating, Goffstown, NH
BLACK DAWG SEALCOAT Franchise FAQ

Q: What do I get with a BLACK DAWG SEALCOAT® Franchise?

A: Our Brand Sells - BLACK DAWG enters a market and gains instant name recognition. Our Customers love our name, our logo and our expert service! We are confident no one will come up with a more compelling brand. We cannot overstate the following - the dog sells!

Low Fees and Royalties - Our Franchise System is designed around you. Our Royalty Rates are some of the lowest around and, with our low Franchise Fees starting at just $4975, our concept is a terrific value.

800 Call Center - Something truly unique about our System is our 800 Call Center. At no charge to you (no charge for the phone lines or staff), we take the initial calls from your customers on your behalf and our friendly staff will pre-screen and pre-sell our services for you. You and your customers need not worry about playing phone tag just to request a quote!

Website – We think we’ve got one of the finest websites in the service industry – not only in terms of visuals and user-friendliness, but it also produces results and leads for you. You’ll have your own page on our website and you’ll be generating leads - even while you sleep! We engage experts in web design and search engine optimization/marketing to keep the leads coming.

Marketing – Think of us as your on-call Marketing Department. We manage your Google Ad Words Campaigns, your Email Marketing Campaigns and assist with all other advertising, marketing and PR efforts. Social marketing is the next big thing and we will be leading the way in our industry. You couldn’t possibly hire an outside expert to perform all these functions for you for as little as we charge for royalties.

Professional Training – We provide professional, hands-on training for your crews. Your staff will have the expertise they need to shine above the competition.

State-of-the-Art Equipment - This is not a squeegee and bucket operation. Our equipment is highly productive, helping to keep your labor costs down.


Q: Do I need the franchise format to run this type of operation?

A: It depends upon several factors and your own personal and business goals. There are numerous operators - mostly small - around the region and the country. But the trend in most industries, particularly the service industry, is to offer consumers consistency and quality with a brand name they can trust. No such brand yet exists throughout the country in the Asphalt Maintenance business. This is an opportunity to become a part of an expanding brand and enjoy the benefits of broader name recognition and expert advice and support. We can accelerate your business growth because we have all the proven systems in place. Additionally, every one entering a business venture should also be anticipating an eventual exit strategy. With an established, branded, successful franchise, your business will be far more valuable and marketable than a stand alone operation.


Q: Can I handle Commercial Projects as a new Franchisee?

A:
Absolutely. We highly recommend getting comfortable in the Residential Market first, but you will have the knowledge and training necessary to immediately handle medium-sized projects. You will quickly learn when you are ready to handle the larger projects.



Q: Okay, we see the market and the argument for a BLACK DAWG Franchise, but Sealcoating…Yuck!

A:
It's not about Driveways or Sealcoating! Our business and Franchises are not just about asphalt. In some ways, they have nothing at all to do with Asphalt. Asphalt Maintenance is merely the service we provide. But we do that with a unique style and professionalism that is unmatched. Weary customers are desperate to find a contractor they can trust. They are thrilled when they do find us and quickly become our best sales force! You don’t perform the actual work – your crews do the application, while you manage the business.

Q: Is it hard to find good employees?

A:
Ask anyone that owns their own business and they'll tell you employee issues are their greatest challenge. It will be the same with your operation, but we offer assistance in helping you recruit good employees. We have numerous suggestions for finding that "diamond in the rough" and for keeping good employees. The business is seasonal and many employees are accustomed to the inevitable layoffs, unemployment, side jobs and rehire cycle. The challenges are absolutely manageable.


Q: I live in warmer climates with fewer asphalt driveways than the North, is there a market for these services?

A: Anywhere you find asphalt you’ll find a market for our services. That said, there is definitely less demand for residential work in warmer climates and there are unique challenges to launching a business such as this from scratch. Good candidates for BLACK DAWG in warmer climates might be existing paving contractors, parking lot sweepers, line striping contractors, lawn care companies or property maintenance firms. You might consider one of our affiliate franchises – YELLOW DAWG STRIPING or BLUE DAWG POWER WASH. With YELLOW DAWG, you can dip your toes into the commercial market and build a customer base. Once you have that customer base in place, you’ll have a much clearer picture of the potential for commercial sealcoating. BLUE DAWG is also an alternative for launching your own business; plenty of demand for power washing around the country, particularly in warmer climates. Feel free to contact us to help determine your market potential.


Q: I've read everything on your website and would like to explore the possibility of owning a BLACK DAWG SEALCOAT® Franchise; what's the next step?

A:
Please go to our Franchise Page and fill out the electronic Request Information form at the bottom. You'll be prescreened based on the information you provide and then contacted by a representative of BLACK DAWG FRANCHISE GROUP. If we determine you appear qualified to operate a Franchise Unit and you wish to investigate further, you'll be asked to complete a more detailed application. This detailed application is required before we will schedule a Discovery Day Visit. Discovery Day is held at our headquarters in Goffstown, New Hampshire. You will get a first hand look at our operations, vehicles, equipment and Staff. Discovery Day may be held with more than one Franchise Candidate, but there will always be time allotted for one on one discussion with each visitor.

 

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